Marketing Essay Example | Topics and Well Written Essays - 2000 words - 9

Marketing - Essay Example Cervo & Allen (2011 p.67) revealing the client information may not only raise ethical concerns, but also alienates the customers from the business. In attempt to unravel this dilemma, business critics have suggested a number of possible effects that would occur if a firm opts to disclose such information. The case study illustrates the above problem and provides a suggestion on how to handle the problem. Marketing issues at stake The primary marketing issue at stake is the leaking of customer secret information. IFA marketing executives have sought confidential information of customers of ShopSense. The marketing executives of IFA believe that confidential information about consumers of foodstuffs would be useful in developing products for their customers. However, extracting such information from another company such as ShopSense is not easy. A major concern raised against the idea is the detrimental effects that leaking such information may have on the reputation of the company. Es tablishing confidence of the consumers as well as maintaining a consistent customer takes long. The two firms seem to acknowledge this fact. The relationship between the business and the firm hangs on respects to the mutual agreement consented to by both parties (Russo, 2010 p.167). The deal seems lucrative, but poses serious challenges to ShopSense. Arguably, clients of this firm have demonstrated their trust to the firm. In addition, they have maintained trust to the firm by consistently buying their products from the firm. This means that disclosing the information is an attempt to break the bond between the firm and the clients. The nagging question is who should allow the dissemination of the client’s private information. Compare and contrast the advice provided by different critics. A common observation made by the marketing critics is the sensitivity of the information kept by ShopSense. ShopSense values the customers’ information more than IFA. In this sense, i t means that disclosing information about the client would affect their business adversely. Clients of ShopSense seem to confide in the company. However, disclosing such information for financial benefit seems to have a short-term benefit to ShopSense. In business, the benefits derived from any decision dictates the present and the future of the business. The critics have demonstrated their stands concerning the idea. George L Jones for instance argues that the engagement between IFA and ShopSense is valid provided that the clients of ShopSense do not feel the reverberations of the leaked information. Katherine Lemmon argues that the issue in this case is disclosing unintended information to another party. She believes that the consumers are likely to lose the trust they have to the company an aspect that might Influence the overall performance of the ShopSence. In essence, she believes that the decision about disclosing or not disclosing the non intended information would be valid if it would not spark any concerns that would have a negative impacts to the company. Norton and McCallister share the similar information that the scorecard of the ShopSense is the confidence that they have built from their customers. This means that the activity is not only risky, but also attracts ethical concerns. All the critics seem to suggest that the opportunity may not be fruitful at the long run. In all the cases cited, the integrity of the company disclosing this information would

Why was there so much violence in Rome in the late Republic Essay

Why was there so much violence in Rome in the late Republic - Essay Example 140) Caesar’s rise to power and his eventual assassination demonstrate the violence that permeated Rome’s late Republic. Caesar was pivotal in the increase in violence as he helped militarize the Roman city. Earlier, Rome was plagued by anarchy and that Cnaeus Pompeius was entrusted with the restoration of order. He achieved this by bringing legionaries into the center of the city, the first time that serving soldiers have been brought there for this purpose, except in times of civil war. (Lintott, p. xiv) After order was restored, these legionaries remained in Rome for two more years under Pompeius’ command. Now, this was used by Julius Caesar as a reason to invade Italy with the pretext of defending his own status. This invasion would bring the Republic to an end. The transition from armies that were fighting in the battlefield to gangs fighting in the streets has sparked the violence in the late Republic. Such transition was disastrous and it is not difficult to understand why. Cicero argued in favor of arming the Roman citizens in his defense of Milo. However, this proved disastrous as more and more people became violent with their arms up to the point that the government could no longer control them. By the time the Roman Senate passed legislation to control bearing arms for violent purposes in the public realm, it was already too late. A specific example of the most controversial disturbances happened in 59 B.C., when the consul Bibulus tried to block his colleague Caesar’s legislation. According to Crook, Lintoot and Rawson’s account: Bibulus offered religious objection to Caesar’s proposals in the traditional way, according to the process known as abnutiatio: he appeared in the Forum and declared to the presiding magistrate that he had seen evil omens†¦ As the year went on, however, civil disturbances increased and Bibulus became the object of such violent assaults that he took refuge in his house and merely issued messages that he was

Forensic test Assignment Example | Topics and Well Written Essays - 750 words

Forensic test - Assignment Example The paper tells that many forensic materials collected are usually small and minute and therefore a more sensitive test is reliable. A forensic test should also be specific to avoid compromising. It should not cross check with other test as this increases the tests’ validity. The ideal forensic test needs to be quick. Many individuals would like to know the results of their tests as fast as possible due to the anxiety usually facing such cases and therefore a quicker test becomes more ideal. The test should be simple to conduct, reliable and repeatable. This is necessary whenever there is need for verification. Gunn also perceives an ideal forensic test to be affordable and the equipment and reagents should be readily available. The ease with which the equipment and apparatus can be accessed for the test also makes a forensic test to be ideal. Continuous gradual decay process and disorganization of tissues and structures after death is known as decomposition. There are a numbe r of factors affecting and influencing the sequence and the rate of decomposition. These factors may include temperature, humidity and the media through which the body has been exposed to. The media may include soil, water or preservatives. Tissues rich in blood vessels are always the first ones to suffer autolysis while those ones lacking blood vessels suffer autolysis later. This is the destruction of cell structure and tissues without any bacterial action. In case of lack of oxygen in the body, anaerobic respiration takes place and this leads to formation of lactic acid which makes the body to decompose a condition referred to as necrosis (Cengage, 2006). High temperature conditions increases the rate of reactions and this increases the rate of decomposition of a body. This is because energy is available for the decomposition process. A body placed in a cold media like freezing ice or water undergoes decomposition at a lower rate due to deactivation of bacteria by the freezing or lower temperatures. Similarly preservatives play a function of reducing water or liquid levels in a body thereby denying bacteria favorable medium to work on. A body buried under soil decomposes faster because of lack of oxygen hence more lactic acid formed due to anaerobic respiration and this leads to necrosis. A body lying on top of soil undergoes decomposition at a slower rate due to the availability of oxygen hence lea lactic acid formed. Works cited Cengage, G. (2006,

Does America Have a Foreign Policy by Mark Funkhouser Article

Does America Have a Foreign Policy by Mark Funkhouser - Article Example The fact that the governor intervened with a new solution that was appealing to the people was commendable, though it did not go down well with the Ferguson police department. However, it does point out that governance has to be approached from an open-minded perspective as Governor Jay Nixon did. Working solutions have to be implemented in the short-term period then seek long-term solutions later. Similarly, Feather O’Connor Houston believes that governance has to be approached with transparency and commitment to bring about the much-needed changes. She uses the example of the veteran’s healthcare issues that had not been addressed for a long time. She is right to insist that reforms in the public sector has to be approached with competence so that the results can be timely, convenient and of good high quality. In what appears to be a summary assessment on leadership, Michael Brenner explores the loop side of the Obama administration and ponders to ask whether America does have a foreign policy. The author argues that since Obama took over as the president, there has been no tangible evidence of American foreign policy. The author is right to observe that indecisiveness by the Obama administration on such matters are responsible for the rise of IS and Moscow’s interference on Kiev. Brenner is also right to observe that political advisors should be people with experience, not political campaigners as Obama may have done. Brenner, Michael (2014, October 13).

Final Project Essay Example | Topics and Well Written Essays - 750 words - 5

Final Project - Essay Example Holy Crap was also intended to be a cereal for emergency kits because of its healthy nutritional content and long shelf-life but the consumer does not want it to be a mere survival kit but a cereal breakfast. Holy Crap started at farmers markets and sales were slow at first. In 2010, they made $58,000 and the brand was originally called Hapi. Until they changed the name to Holy Crap, the CRAP stood for its components which are the combination of apple and cinnamon or C.R.A.P. Their phenomenal sales growth online were first doubted by Paypal to be a scammed that their payments were given in small dollops. Today, Holy Crap is now a reputable company and is now going global as is now setting up distribution to at least 11 countries and thousands of stores. The article of Troy White illustrated the trend in marketing that by just changing the brand name that is catchy, sales will tremendously increase. This was the experience of Corin and Brian Mullins that their sales increased to 1,000% just by changing the name of their cereal from HapiFoods which is not exactly a sexy sounding name according to Corin Mullin to Holy Crap. At first she was adamant with the brand but when sales increased from 10 bags a day to 10 bags a minute, she is now selling Holy Crap Cereals. Summary: In this article by small businessbc, it showed where the trend of Holy Crap in the near future considering their phenomenal growth. They are going to sell their cereals around the world with the very best stores via licensing agreements,† says.   The expansion will involve duplicating the company’s prototype facility and employment plan around the world to create local jobs and development opportunities in smaller communities. The article also narrated the evolution of the product from a mere survival kit to a fast selling cereal product. a) What stage of the product life cycle is Holy Crap Cereal in? Discuss the Marketing Objective, Competition,

Critically appraise the extent to which an understanding of cultural Essay

Critically appraise the extent to which an understanding of cultural differences can assist in managing people in the workplace - Essay Example This paper will critically appraise the extent to which an understanding of cultural differences can assist in managing people in the workplace. There has been a good definition of culture in the above first chapter. It is important to note that culture is either generic culture or local culture (Alatas, 2009). Generic culture consists of shared culture among people in the world, whereas local culture entails schemas that are shared by the only specific social group in this world (Alatas, 2009). Globalization has made this world a global village. In broader terms, globalization has brought people in this world closer. That said, people from different parts of the world have found themselves working together in the same corporations. This is very interesting because it seems hard to deal with people from different cultures. It requires deeper understanding of cultural diversities such as things not to say to people from different cultures, and the ways of communication (Calveley, 2015). A good understanding of cultural diversities by managers will make it easy for them to motivate employees, structuring strategies, and implementing important strategies. As noted in a study by Connaughton (2007), there are many levels where culture works. The first level is national level. Here, the unconscious values of people bring the difference in national culture. These values are taught when people are young. National culture is normally stable but changes afterward in the practices, but the unconscious values do not change (Connaughton, 2007). The second level is organizational level. Here, the level of practices is the one that brings the difference and are often manageable. Organizational cultures usually differ from one company to another, but the firms need to be operating in the same country (Connaughton, 2007). The third is occupational level. This lies between organizational and national cultures. For example, entering an occupation such as service in the

Term “integrity” Essay Example for Free

Term â€Å"integrity† Essay Integrity It is necessary to outline that the term â€Å"integrity† is considered polysemantic meaning it is provided with lots of meanings. Integrity is the most important terms used in virtue ethics, for example. Integrity is used in the scientific and technological fields. Therefore, this term is often puzzling and perplexing. Sometimes people use integrity as a synonym to â€Å"moral† trying to distinguish that person is acting with integrity. However, researchers noted that people of integrity may act immorally, even if they are unaware of their immoral actions. Thus it is necessary to say that a person may be of integrity even if he holds importantly mistaken perspectives on ethics and morality. Firstly, integrity is defined a quality of a person’s character. Then people thinking of integrity of wilderness region or ecosystem, art forms, computerized database, etc. Integrity is applied mostly to the objects and it suggests purity, intactness and wholeness of an object. These meanings are often applied to people. Speaking about regions, integrity means that a region isn’t corrupted by side-effects of development and its advance. Region of integrity suggests wilderness and uncorrupted or virgin. In computer science, integrity means that computer database is able to maintain power and resist to errors, integrity of defense systems suggests that system isn’t breached. In music, for example, musical work has integrity if its musical structure is provided with completeness which is coordinated and has related music ideas. Simply saying integrity in music means that music piece is whole, intact and pure. Integrity is found in many aspects of human’s life. For example, there are ideas of intellectual, professional and artistic integrity. Nevertheless, integrity has found its application mostly in philosophy meaning human’s general character. As it is noted â€Å"philosophers have been particularly concerned to understand what it is for a person to exhibit integrity throughout life†. In philosophy, when a person acts with integrity on a particular occasion it means that integrity is explained as broader feature of person’ character. There is a claim that person should possess integrity. Ordinary discourse about integrity involves two fundamental intuitions: first, that integrity is primarily a formal relation one has to oneself, or between parts or aspects of ones self; and second, that integrity is connected in an important way to acting morally, in other words, there are some substantive or normative constraints on what it is to act with integrity. How these two intuitions can be incorporated into a consistent theory of integrity is not obvious, and most accounts of integrity tend to focus on one of these intuitions to the detriment of the other. Integrity is a matter of persons integrating various parts of their personality into a harmonious, intact whole. Understood in this way, the integrity of persons is analogous to the integrity of things: integrity is primarily a matter of keeping the self intact and uncorrupted. A related approach to integrity is to think of it primarily in terms of a persons holding steadfastly true to their commitments, rather than ordering and endorsing desires. â€Å"Commitment† is used as a broad umbrella term covering many different kinds of intentions, promises, convictions and relationships of trust and expectation. One may be, and usually is, committed in many different ways to many different kinds of thing: people, institutions, traditions, causes, ideals, principles, projects, and so on. The self-integration and identity views of integrity see it as primarily a personal virtue: a quality defined by a persons care of the self. Persons of integrity treat their own endorsements as ones that matter, or ought to matter, to fellow deliberators. Calhouns account of integrity promises to explain why it is that the fanatic lacks integrity. It seems intuitively very plausible to distinguish between fanatical zeal and integrity, but the self-integration and identity views of integrity threaten to make the fanatic a paradigm case of a person of integrity. References Graham, Jody L. (2001). Does Integrity Require Moral Goodness? Ratio 14, 2, 234-251. Harcourt, Edward (1998). Integrity, Practical Deliberation and Utilitarianism. Philosophical Quarterly, 48, 189-198. Herbert, Mark R. (2002). Integrity, Identity and Fanaticism. Contemporary Philosophy 24, 25-29.